If you’ve heard a lot lately about CPA marketing online, you’ve probably already realized that this isn’t referring to Certified Public Accountants. Instead, CPA stands for Click Per Action or Cost Per Action. And CPA marketing is definitely a hot topic right now within the Internet marketing world of business.
CPA marketing is very similar to affiliate marketing. The process is exactly the same, really. You get an affiliate link and you drive as much traffic to it as possible. The difference lies in the price point of the product you are promoting. CPA products are offered as free trials or very low cost (for shipping and handling) while non-CPA offers can cost quite a bit.
While you make a greater commission per sale with the latter, you need to generate a lot of traffic to be able to make just one sale. With CPA offers, you make fewer commissions per “action” but people will be much more willing to put in the information that you are asking, especially if the product they receive is completely free.
The other difference between affiliate marketing and CPA marketing is that you need to apply to one or more CPA networks in order to be able to make their offers. This doesn’t cost anything but the process can take one or two days.
Most CPA networks have a similar application process where you’ll have to fill in all your personal information and answer questions about the type of marketing you will be doing to promote your offers. (Email, PPC, Web, etc.). Once you’ve applied, you’ll have to do a phone interview as well where you’ll be asked what types of offers you’ll be promoting and how much you plan to spend, as well as about your history in affiliate marketing.
It’s generally recommended that you join many Click Per Action networks in order to maximize your earning potential but you can always start with one and just join more as you become more knowledgeable and skilled.
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